CASE STUDY

Anna the Demotivated Accountant

Anna is 28 and qualified as an accountant two years ago. She likes her colleagues, has a supportive manager, and still enjoys the technical side of the work. Every week she joins a CPD session and she knows her skills are improving.

But lately she's felt flat. Last month she spent three weeks on a complex reconciliation and never heard what happened to it or whether it mattered. Some days she finishes work and isn't sure why she did what she did, or who it was for.