CASE STUDY

Anna the Demotivated Accountant

Anna is 38 and has been working in the same firm for five years. She gets on well with her colleagues and has a supportive line manager. She genuinely enjoys her work and doesn’t want to change teams or firms.

She’s also learning a lot — every week she joins a CPD session where they discuss new regulations and technical updates. She knows she’s becoming a better accountant and values the professional development.

Recently though, she’s been feeling a bit down. She still enjoys the technical challenges of accounting, she still loves learning, and she can see her skills improving. But at the end of some days, she doesn’t feel the same sense of satisfaction as she used to. Sometimes she feels like she’s just ticking boxes, and she’s not always sure why she’s doing certain tasks or how they fit into the bigger picture.